How Much Should You Pay For Your PPC Leads?
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How Much Should You Pay For Your PPC Leads?
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Daegan did you mention to your list that there Is
a marketer that just pays 0.01 on pay per click for each click? Why pay more?
Daegan, I understand you focus but we must take Into consideration that business Is long term.
Just because someone Is not at the mind set now to
get Involved with your business does not mean they will not get Involved next week, month or year.
I learned this from a multi millionaire who has
over seven hundred thousand people on his lists
William
All traffic has value, it's our job to figure out how to monetize it. There is no magic wholesale $0.01 traffic. There is CPV marketing where you can get traffic at $0.01, but if that's all you're looking when making your decision towards what type of traffic to use then you're missing a lot. It's not about one stream, it's about making them all work.
I agree with Daegan to a certain extent. There is a valid
argument for both sides. For some, the more expensive may
seem the better buy. For others the $0.01 may seem out-
of-reach. At the end, it may be what you can afford is
the best buy.
Best regards to all,
Noble
I understand both sides. I have dabbled in Adwords and even bought a course or two- LOL. I started offering it years ago to my clients as a service and I have "really" learned from the school of hard knocks. All in all, you are looking for a return on investment.
After tweaking many campaigns it becomes clear as to what keywords were the winners, so I mostly focused on those keywords and do some tricks to get a high quality score.
I usually don't get to crazy on the "saving" a few pennies aspect, but I focus rather on the overall "making" money. I just don't think babysitting adwords is the best use of my time for me or my clients. It all comes down to the ROI. (Return on investment). So once I get my campaigns running with a nice quality score, I will usually be happy to bid a little high.