Once a week I set a day where I go back into my pay per click account and prune out the losing higher cost and lower converting ppc ads from the rest to keep my lead costs low. It's good practice to keep in your business, and you're in for a treat because today you get to come on a field trip with me so I can show you exactly how it's done. Today's journal will get you cheaper leads and higher conversions. Watch, learn, do . . .

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