Simple Strategy To Increase Your Yahoo PPC ROI
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Come along with me in today's journal as I show you "behind the scenes" in my own yahoo PPC account and drive me ROI through the rough using a simple strategy you can implement immediately. Half of marketing is getting exposure and leads, the second have which dramatically increase your returns is conversion optimization. Here's how to just that in Yahoo.
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Hi Daegan...
I am just getting ready to go back into PPC- after not having used it much in over 2 years.
In your honest oppinion... is Adwords even worth attempting? So far on search...I'm paying over $1 a click, but I don't want to invest all the time in keyword research etc. if Google are just completely against bus. opportunity's...so is it worth it?
Also- I have set up some banner ads for their display network- but after 2 days, still not approved- how long do they usually take?
Lastly... if I do search PPC, and am promoting a landing page that is all about 'make money' - would you suggest I begin with Yahoo or bing??
Thanks for your help, good to be a member again...
Matt, Leave Google out of the search stuff. Start with Yahoo and Bing and tone down the hype. Make your message more about business growth or lead growth than about making X dollars in Y time to play it safe, in your ad, and on your landing page.
Great, thanks for getting back to me, the adwords costs were really starting to add up, so I will put them on hold for now